JZA is South Africa’s first and only dedicated online consumer-retail jewellery magazine debuting Summer 2020. The title is an associative acronym for ‘Jewellery South Africa’. Its focus is to bring jewellery retailers and their offerings directly to the consumer through online store traffic and in real-time (feet-in-store). JZA aims to promote the collective corporate identity of generic retail jewellery, as well as all individual brands, and rebuild and retain active, loyal consumers.